Mark Zuckerberg took a tour of Russia last October, meeting with Russian Prime Minister Dmitry Medvedev, but the Facebook founder and CEO has a tough road ahead of him when it comes to establishing a foothold in that country. Unabashed Facebook clone V Kontakte (know these days as "VK") is not only the dominant social network in the Russian territories, it's also the second-most visited website in that part of the world (mostly by men, 35 and younger). And since VK looks and operates a lot like Facebook, with profiles, messages, photo sharing and even a "Like" button, users have little reason to migrate.
Odnoklassniki - 45 million usersVK isn't the only competition Facebook faces in the Russian territories. Odnoklassniki ( "Classmates" in Russian), is also among the top five social networks. Designed to reunite school chums and old friends, Odnoklassniki gets its traffic mostly from 25- to 34-year-olds with kids and graduate degrees. It's also is the 7th most-visited website in Russian, 60th worldwide, according to Alexa, and a two-time winner of the Runet Prize, a mass-media award from the Russian government. Odnoklassniki's focus is largely on sharing photographs, and allows users to interact by rating those photos.
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