Monday, January 20, 2014

Free advertising is possible and can be just as effective as paid advertising. If you’re just starting your business and have a low budget, you will need to be creative with advertising. Affiliate Marketers learn early on the art of creativity and the precious tool known as, “imagination.” To become good at utilizing free advertising, you will need to develop a good Advertising or Campaign Plan that converts into sales.


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One way to get free advertising is by writing articles related to your field of expertise that can be submitted to media and publications having interest in that particular field. The article should have information about your company’s products or services. Today, with so many Internet users and websites springing up all the time,the opportunity to post free ads and articles is always available. Articles can be written for one of these websites and broadcasted for free, which will be viewed by hundreds of people everyday.

* Ezine Articles-->

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Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

* Vista Print-->

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Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer.

Create Coupons-->

The basic ingredient for free advertising is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

If you have the funds and go with Paid Advertising, it can get costly, but will produce the sales.

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