Thursday, January 23, 2014

Mark Zuckerberg took a tour of Russia last October, meeting with Russian Prime Minister Dmitry Medvedev, but the Facebook founder and CEO has a tough road ahead of him when it comes to establishing a foothold in that country. Unabashed Facebook clone V Kontakte (know these days as "VK") is not only the dominant social network in the Russian territories, it's also the second-most visited website in that part of the world (mostly by men, 35 and younger). And since VK looks and operates a lot like Facebook, with profiles, messages, photo sharing and even a "Like" button, users have little reason to migrate.

Popular Russian social network V Kontakte.

Odnoklassniki - 45 million usersVK isn't the only competition Facebook faces in the Russian territories. Odnoklassniki ( "Classmates" in Russian), is also among the top five social networks. Designed to reunite school chums and old friends, Odnoklassniki gets its traffic mostly from 25- to 34-year-olds with kids and graduate degrees. It's also is the 7th most-visited website in Russian, 60th worldwide, according to Alexa, and a two-time winner of the Runet Prize, a mass-media award from the Russian government. Odnoklassniki's focus is largely on sharing photographs, and allows users to interact by rating those photos.
Odnoklassniki is the Russian social network for old classmates and friends.